Tuesday, January 8, 2013

The internet age

A. K. Ghosh of JK Paper expresses optimism on the demand for digital printing and anytime anywhere printing in the internet age

While branding might be the next wave in the industry, how important do you feel is R&D? What is JK Paper’s expenditure on R&D activities?
Product development and branding initiatives depend on how we invest in technology and R&D. JK Copier’s status as the largest selling office paper is not just by chance but because of our R&D efforts over the years. Digital printing devices will require very high quality papers and therefore a technology compliant brand will be in high demand. JK Paper has joined the select league of the 10 world paper majors who have introduced Hewlett Packard’s path-breaking ColorLok technology. In fact, JK Paper is the first & only paper company in India to introduce ColorLok technology. It not only dramatically improves print results but also plays a very important role in saving the environment. Using ColorLok papers increases the operating life of printers by around 40-60%, hence reducing needless e-waste.

While the world moves towards the digital age, where do you see the paper industry headed?
Given our level of development and per capita use of paper, moving towards the digital age will actually help the growth of the industry at least in the near term. Having said this, I will like to caution that while this may be the aggregate picture, there are bound to be significant variations between the different segments.

For example, demand for paper from digital printing is on a sharp rise and this would mean a sharp rise in demand for high quality office papers. We are also likely to see demand for ‘green’ papers to rise or environmental friendly paper that will help increasing life of printing devices, enabling lower cost per print page and better ROI for customers. The introduction of smart phones and tablets will actually enhance the need to print anytime and from anywhere through wireless devices. The launch of SkyRoom by HP in North America & Europe has already triggered the need for more printing. The industry will also, as I observed earlier, go for modern technology that saves on resources like water and energy and this in turn would mean a better quality paper as well.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
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