Despite all odds, Narendra Modi won the state elections in Gujarat. What was projected as a neck-and-neck fight turned out to be a kind of a sweep for the incumbent Chief Minister. According to some experts, Modi won on the development plank. Others, who hate him, contend he fought on the Hindutva issue. There is the third set of experts, who claim Modi evolved his own brand of ‘Moditva’, which won him the elections. So, what was it really that helped him?
Well, as far as development is concerned, Gujarat has always been a prosperous state. The reason behind this is the remarkable success of the co-operative movement in the state. The successful example of Anand Co-operative (famous for the Amul brand) is there for everyone to see. Gujarat has also boasted of several economic sobriquets before Modi became a full-time politician. In the old days, it has been called the Manchester of India, Diamond Capital, Milk Capital, and Ice Cream Capital. “The roads have always been good and so was the power supply,” adds Ahmedabad based social scientist, Tridip Suhrud.
What Modi managed was to amalgamate his personal charisma with both Hindutva and development, and presented a cocktail that was drunk by the majority of the voters in Gujarat. The man who gets the crowds worked up enough to shout ‘kill, kill’ during riots easily identified with the CM, as did the suave, pin-striped investor who attends conferences in five-star hotels and talks about investment and infrastructure. Modi’s packaging hooked the media, especially pink newspapers.
In addition, CM Narendra Modi turned out to be the man of the masses, the one who was in touch with the grassroots. “It’s pure theatre. He is a versatile performer,” says Tarak Mehta, distinguished Gujarati humour writer and playwright. His clean image also worked wonders for him. “The remarkable personal honesty and integrity displayed by Modi as an incorruptible politician has been one of the major factors for his high popularity ratings,” adds Suhrud.
Well, as far as development is concerned, Gujarat has always been a prosperous state. The reason behind this is the remarkable success of the co-operative movement in the state. The successful example of Anand Co-operative (famous for the Amul brand) is there for everyone to see. Gujarat has also boasted of several economic sobriquets before Modi became a full-time politician. In the old days, it has been called the Manchester of India, Diamond Capital, Milk Capital, and Ice Cream Capital. “The roads have always been good and so was the power supply,” adds Ahmedabad based social scientist, Tridip Suhrud.
What Modi managed was to amalgamate his personal charisma with both Hindutva and development, and presented a cocktail that was drunk by the majority of the voters in Gujarat. The man who gets the crowds worked up enough to shout ‘kill, kill’ during riots easily identified with the CM, as did the suave, pin-striped investor who attends conferences in five-star hotels and talks about investment and infrastructure. Modi’s packaging hooked the media, especially pink newspapers.
In addition, CM Narendra Modi turned out to be the man of the masses, the one who was in touch with the grassroots. “It’s pure theatre. He is a versatile performer,” says Tarak Mehta, distinguished Gujarati humour writer and playwright. His clean image also worked wonders for him. “The remarkable personal honesty and integrity displayed by Modi as an incorruptible politician has been one of the major factors for his high popularity ratings,” adds Suhrud.
Source : IIPM Editorial, 2012. An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.and Arindam Chaudhuri (Renowned Management Guru and Economist).
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
